A reposting of a presentation delivered at Online Community Camp (with verbal permission, asked at the session). The PDF is the same content as below.
Online Community Summit
San Francisco, CA
May 25, 2006
Prepared by: Robert Labatt, CEO ezboard, Inc.
rlabatt@ezboardcorp.com
www.ezboard.com | www.yuku.com
What is Growth?
New Registered Users
How do you achieve growth?
WOM... (word of mouth)
...and don’t pay for it
How do you drive WOM?
- Locate Evangelists
- Empower Them
- Reward Them With Superpowers
and...
- Inside knowledge
But I want to do more!
OK
- give users the features they want
- listen to the hacking
- simplify your registration
- make it easy to invite/refer
- contests / specials / promotions
- acquire other communities
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| online community.pdf | 121.91 KB |


Anything New?
I'm not sure who was the target audience at the camp, but I was surprised at the basic nature of this presentation. This is the same advice from the 90's.
It seems to me there are other growth strategies, but they involve thinking beyond the walled garden model.
Thoughts?