Widget fundraising case study

Beth Kanter and ChipIn have published a remarkable case study entitled Using the ChipIn Fundraising Badge for a Personal Fundraising Campaign. The case study walks you through the step-by-step process of using the ChipIn widget to conduct a personal fundraising campaign on behalf of any nonprofit or cause. Beth raised $800 for a Cambodian orphan's college education in a few weeks. Better than any marketing-ware that I've encountered recently, this document turns the case study on its head and shows how to actually use a technology product in the real world for a real cause (she calls this an "action learning experiment"). Strikingly devoid of marketing spin, Beth's report on raising money for a cause is a testament not just to Beth's endless inventiveness, but to the ever-changing nature of the Internet and fundraising. Beth explores issues such as setting a realistic fundraising goal, crafting an effective message, identifying likely prospects, incorporating social networking sites into your implementation efforts, and how to best use the ChipIn widget.