A reposting of a presentation delivered at Online Community Camp [1] (with verbal permission,  asked at the session).  The PDF is the same content as below.

Online Community Summit
San Francisco, CA
May 25, 2006
Prepared by: Robert Labatt, CEO ezboard, Inc.
rlabatt@ezboardcorp.com [2]
www.ezboard.com | www.yuku.com [3]

What is Growth?
    New Registered Users

How do you achieve growth?
    WOM... (word of mouth)
    ...and don’t pay for it

How do you drive WOM?

•     Locate Evangelists
•     Empower Them
•     Reward Them With Superpowers

    and...

•     Inside knowledge

But I want to do more!
    OK

• give users the features they want
• listen to the hacking
• simplify your registration
• make it easy to invite/refer
• contests / specials / promotions
• acquire other communities