Growth Strategies for Online Communities

smokinggoat's picture
Submitted by smokinggoat on 2006, June 2 - 5:01pm.
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A reposting of a presentation delivered at Online Community Camp (with verbal permission,  asked at the session).  The PDF is the same content as below.


Online Community Summit
San Francisco, CA
May 25, 2006
Prepared by: Robert Labatt, CEO ezboard, Inc.
rlabatt@ezboardcorp.com
www.ezboard.com | www.yuku.com

What is Growth?
    New Registered Users

How do you achieve growth?
    WOM... (word of mouth)
    ...and don’t pay for it

How do you drive WOM?

  •     Locate Evangelists
  •     Empower Them
  •     Reward Them With Superpowers

    and...

  •     Inside knowledge


But I want to do more!
    OK

  • give users the features they want
  • listen to the hacking
  • simplify your registration
  • make it easy to invite/refer
  • contests / specials / promotions
  • acquire other communities
AttachmentSize
online community.pdf121.91 KB

Anything New?

Submitted by Nancy White on 2006, June 7 - 12:23pm.

I'm not sure who was the target audience at the camp, but I was surprised at the basic nature of this presentation. This is the same advice from the 90's.

 

It seems to me there are other growth strategies, but they involve thinking beyond the walled garden model.

 

Thoughts? 

Difficult to say

smokinggoat's picture
Submitted by smokinggoat on 2006, June 9 - 10:25am.

To be fair, this presentation was designed to be 3 minutes long, punchy and simple - to start conversations.  There was a followup presenter, but a) I did not get verbal permission from her to reprint her presentation, b) I actually changed sessions because - yes - this is following a very classic "come to *my* community" model.

More of my thoughts on the conference here - which is where you'll get a gist of what my "gestalt" of the conference was, and what I think are the more interesting and necessary models for the future (given the work I do, not necessarily any other "business models"). 

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